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Inaugural Brands Visit to Pangkalan Kerinci, Indonesia

A three-day visit in September gave 12 of our brand partners the unique immersive experience of an integrated viscose value chain, starting from the place where it all begins. The short visit includes a tour to the conservation site and operations of Sateri’s strategic supply partner, APRIL.

APRIL supplies 40% of the dissolving pulp Sateri uses. Sateri and APRIL are part of Singapore based RGE group. Being part of the same group means we know the fibre origins and are able to innovate in a close supply partnership with APRIL. The brands’ visit programme is part of Sateri’s effort to better understand our partners’ needs and interests so as to continuously improve our products, add value, and maintain industry relevance.

“It was a great experience for me because I now know the entire supply chain from wood to viscose yarn and I am proud to use viscose in our products.” – Yoshikawa, Sustainability Manager, Uniqlo

“It was an eye-opening experience for me. I have never seen such detailed and robust sustainability efforts in this industry.” – Ge Wu Di, General Manager, Goodio

“I am really thankful for this opportunity. I now know the viscose upstream processes much better and this helps me make my decisions better in the future.” – Andy Wang, General Manager, Lafuma