Helping Farmers Go OnlineSince the start of the Covid-19 pandemic, local farmers near Sateri mills have lost more than 80 per cent of their usual monthly sales revenue due to a drop in demand.
In order to help local farmers sustain their livelihoods during this challenging period, more than 4,000 Sateri employees are now purchasing their daily supply of vegetables, poultry, eggs and fish from local farmers with just a click on their mobile phones. This online platform has not only improved sales, but also provided a steady income stream for the farmers with subscription plans. What started as an employee-led initiative to help farmers go online has now evolved into various committees set up to facilitate online group purchases – all voluntary!
Sateri’s Poultry Farming Programme
Poultry farming is one of Sateri’s flagship community development programmes. Villagers living near Sateri’s mills who register for the programme are given free training and a batch of young livestock to rear. During the process, they receive ongoing guidance to ensure their livestock is healthy. The programme concludes with sales and marketing support to empower farmers to sell their harvest at competitive prices in nearby markets, with the ultimate aim to raise living standards and reduce poverty in these communities.